Do I know what the average nationwide population change in my state is each year? A potential for a steady increase in new customers.
Does the media I currently purchase or have purchased in the past provide me with a measurable return on investment?
Why do I or have I used other media such as newspaper, radio, TV, direct mail, or others and have I ever considered my total signage identity package as part of my advertising budget?
Do I know the traffic count in front of my business and that the general consumer travels less than five to ten miles from home for all purchases under $500?
Do I know the image of my building, landscaping and signage are the number one reason to attract NEW business (setting aside referral-based and repeat customers)?
What would my business be like with no sign at all?
What would the absolute best sign identity system do for my business?