ADVERTISING: Something that your sign should do every day. Studies have determined that sign advertising is one of the most effective means of directly communicating with your customer base.
ANNUAL AVERAGE DAILY TRAFFIC (ANNUAL ADT): Measurement representing the total number of vehicles passing a given location each day. These counts can usually be obtained from your State Highway Department.
BILLBOARD: This is a type of sign that usually in located on a main street or highway and is usually classified as an OFF PREMISE SIGN
CONTENT NEUTRAL: TIME, PLACE and MANNER REGULATIONS: Consistently applicable non-discriminatory sign regulations that specify, without reference to the content of the message, when, how and where a sign can be displayed, with physical standards, such as but not limited to height, size and location, that allow the sign to be readable.
DIGITAL PRINT: In recent years the process of large format printing of sign graphics has allowed sign manufacturers to reproduce almost any image required.
DESIGN REVIEW BOARD: AKA Architectural Review Board. Some planning boards have created a sub- board to review the style, type and design of a proposed sign. It is important to be aware of the criteria that they operate under.
ELECTRONIC MESSAGE CENTER: An array of LED lights that can be programed to display messages & graphics in red, amber or full color.
EXTERNALLY ILLUMINATED SIGN: Any sign illuminated by a spotlight or other external sight source
FLASHING SIGN: Any electronic sign that changes repeatedly in less than 3 second intervals.
GROUND SIGN: Any sign type that is free standing.
HIGH RISE SIGN: Usually located near a highway. Some ordinances allow additional height in highway zones.
INTERNALLY ILLUMINATED SIGN: A sign that is illuminated by a light source that is contained inside the sign.
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